Table 3-5 Retail Sales of Top Selling Boats

Table 3-5
Retail Sales of Top Selling Boats

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  1998a 1999a 2000
Outboard boats:      
Total units sold 213,700 230,200 241,200
Retail value $1,547,188,000 $1,988,928,000 $2,306,577,000
Average unit cost $7,240 $8,640 $9,563
Sterndrive boats      
Total units sold 77,700 79,600 78,400
Retail value $1,746,696,000 $2,054,476,000 $2,253,843,200
Average unit cost $22,480 $25,810 $28,748
Personal water craft:      
Total units sold 130,000 106,000 92,000
Retail value $868,530,000 $771,044,000 $720,176,000
Average unit cost $6,681 $7,274 $7,828
Sailboats      
Total units sold 18,200 21,200 22,200
Retail value NA $589,360,000 740,900,000
Average unit cost NA $27,800 33,374
Canoes      
Total units sold 107,800 121,000 111,800
Retail value $64,033,200 $67,034,000 $64,508,600
Average unit cost $594 $554 $577

a1998 and 1999 Market estimates revised in 2000. 2000 market estimates revised in 2001.

KEY: NA = not available.

NOTE: All industry figures are estimates. Ownership figures are based on actual Coast Guard registrations and estimates of nonregistered boats.

SOURCE: National Marine Manufacturers Association, Chicago, IL, available at http://www.nmma.org as of June 26, 2001.

  • Sales of personal watercraft declined an estimated 13 percent between 1999 and 2000.
  • Outboard boats lead recreational boat sales in 2000 in number of units, followed by canoes.