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Omnibus Survey Household Survey Results Specific Methodology August 2000

Omnibus Survey
Household Survey Results
Specific Methodology
August 2000

Introduction

Data collection for August 2000 Omnibus Household Survey began on August 9, 2000, at 1:00 p.m. EST and continued until August 21, 2000. Approximately 70 interviewers were trained for the study. Data were collected from households in the U.S. using a random-digit-dialed telephone survey method. The final data set includes 914 completed cases and a total of 209 variables. Battelle collected the data under contract with the Bureau of Transportation Statistics.

For this survey, 16,000 telephone numbers (in replicates of approximately 500) were purchased from Marketing Systems Group's (Ft. Washington, PA) GENESYS Sampling System. Of these, 9,990 were identified as working, residential telephone numbers that were released for use by the telephone interviewers. For this survey, the total number of telephone numbers in the sampling frame was 246,870,500.

Response Rates

The procedure for response rate calculation is based on the guidelines established by the Council of American Survey Research Organizations (CASRO). The final response rate for the survey was obtained using the following formula:

Response rate equals completed household interviews divided by outer left parenthesis households in scope plus inner left parenthesis scope undetermined times left brace households in scope divided by households in and out of scope right brace inner right parenthesis outer right parenthesis

Distribution of household telephone numbers by disposition categories is presented in Table 1 below. The number of household cases in each category was then used in the above formula to calculate an overall response rate of approximately 16 percent.

Table 1. Distribution of Household Cases by Disposition Code

Household Level Results
Number of Telephone Numbers Released 9,990
Number of Pending Cases (Number not Dialed)    10
Number of Household Cases Worked 9,980
Number of Out of Scope Numbers (ineligible)   620
Number of No Contact (Scope Undetermined) 3,468
Number of Household In scope 5,892
Number of Complete Household Interview   914
Number of Language Problem   182
Number of Refusal 2,488
Number of Parental Refusal     7
Number of Unavailable During Study Period 2,301
Household Response Rate  10.1%

Follow-up efforts were limited to six attempts to determine whether a telephone number was residential, an additional five attempts to identify an eligible respondent, and a final five attempts to secure a completed interview or refusal. Therefore, the maximum number of call attempts to any household was 16. Once contact was made with a household, follow-up attempts followed a loose call-back schedule established at the initial contact. That is, good times and days to call back were requested at the initial contact, but follow-up calls also were attempted before these appointment times, unless told otherwise not to do so by the household. This allowed for making the maximum number of attempts within the study period.

Pretest

Prior to the start of actual data collection, a pretest was conducted to test the usability of the survey instrument. Particular focus was placed on testing questions that were new to the August survey. Qualified data collection and data preparation staff performed this pretest by first reviewing the questionnaire and then using it in simulated data collection situations. They looked for vague or confusing instructions, inconsistent questions or answer categories, incomplete or redundant sections, and poor pace, tone, flow, and format of questions. They also tested the interview length and determined that the survey questionnaire could be administered in approximately 20 minutes.

Pre-Contact Letter

No pre-contact letter was mailed for the August survey.